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Research papers

Welcome to Scotland

A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...

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January

Year

1947

Month

April

Year

2024

You searched for: "*"

Research papers

Welcome to Scotland

A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...

Catalogue: Qualitative 2005

Authors: Jacqui Souter, Anna Lilleengen

Company: Nunwood

November 13, 2005

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January

1947

April

2024

You searched for: "*"

Research papers

Welcome to Scotland

A dual-pronged approach of qualitative and quantitative international research allowed VisitScotland to revolutionise brand positioning and consumer communications, leading to massive increased interest in Scotland as a 'must visit' destination.A...

Catalogue: Qualitative 2005

Authors: Jacqui Souter, Anna Lilleengen

Company: Nunwood

November 13, 2005

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